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Lists are fun, especially top ten lists. We thought we should make one of our own. It also made us think hard about what we really stand for, what we want to build, what ekCoffee is all about. Yesterday was the 21st day since we launched and in this short span of time, over a thousand people have joined ekCoffee. This, is just the beginning.

Alright, without further adieu, we present the top 10 reasons why you should join ekCoffee.com if you’re single:

10. It’s not just about the coffee.

9.  A better way of showing you’re interested in someone than ‘poking’ or ‘winking’. Or whistling.

8. We will never use the word ‘horoscope’ anywhere on ekCoffee. Ever.

7. We are pro-privacy and anti-spam. No unregistered users allowed, no unnecessary emails sent.

6. A better way to meet someone without appearing like you were on your way to a wedding and stopped by to pick your dulha(n).

5. You have two options: a) You can either let your parents ‘suggest’ someone to you or register on ‘shady.com’ (pun intended as a broad moniker to cover all the matrimonial sites out there), or b) You can get to know someone on ekCoffee and let the law of attraction do its job.

4. Being busy at work should not be an excuse for remaining single and not trying to meet someone.

3. We work harder (for you) than any well-meaning aunt wanting to pair you up with someone “interesting”. We’ve got nothing against aunts, btw.

2. We have been there too. That is why we care so much about what we’re building.

And the number one reason why you should join ekCoffee if you’re single (*drum roll*):

1. Because one day, you might look back and say, “that one cup of coffee changed everything”!

- ekCoffee Team

Self Description: The Don’ts

Each of us is unique. That is what we are told. That is what we believe. Not so in the online world. Having spent time sifting through profile after profile that tell you the same thing (if they tell you anything at all), often using the same clichés (and you are glad there are no spelling errors), you begin to wonder if this is a myth, this thing about being unique, a mom-manufactured confidence-booster to make you feel good about yourself. And you know all too well how biased moms can be. But then every once in a while (read 2+ hours of profile-scanning), you come across one that is refreshingly different, one might say even unique. A faith is restored, a connection is made.

At ekCoffee, we are working on a system to bring out the unique you. Not the 1000-max character blank page where you are asked to say something about yourself; where you are pushed to take cover behind the 4-5 adjectives that come to mind first – Fun? check. Love to read? check. Enjoy listening to music? check. Like to travel? check. They tell something about you. But not anymore than the listing before, or the one after.

We all have a tendency to stick with the norm. Ask 5-year olds to describe themselves, and they are likely to respond with their physical attributes – the eyes, nose, and ears. We all have a simple straightforward view of who we are and how we are or would like to be perceived. And that’s perfectly fine. Fine when you are 5. Not so much when you are 25, and more importantly, when you are looking to stand out, to seek out, and to be sought out. Relationship sites are partly to blame, having made no effort to help you put your best foot forward, an attitude that we hope will change with ekCoffee. Part of the reason also may be a lack of awareness on how the words you choose to describe yourself often don’t help you, or worse still, affect your chances negatively. Here are 5 traps to avoid (in our biased opinion):

  • Generics: Reading, traveling, movies, bah. Instead, write what is unique about _you_. What kind of book reader are you? Mills and Boon? Adult fiction? Booker/Pulitzer winners? Take a guess? Where have you traveled to? What was the most memorable incident? Where would you like to go? Why? What recent movie did you enjoy the most? Made you laugh/cry? Its our choices that make us unique, far more than the generic reading, or watching movies.
  • Irrelevant Quotes: So convenient to take cover behind someone else’s words, someone famous perhaps. Like “Change is the only constant”, or “Be the change you wish to see in the world”. Who can argue with that? But what does it tell me about you? Other than you like what someone said about change, or maybe you just googled up ‘change + quotes’ and copy-pasted the first thing that came up, no? And what change are we talking about here? short change? If you can back up your quotes, well and good. If not, perhaps best not to parade them.
  • Misspellings: Most of us are not the spelling bee types. But we do have spell check on our word processors. And if one still sees spelling mistakes, that’s just sloppy, the online equivalent of stepping out  with your fly open. Make sure you check. Spell check.
  • Micro profiles: 2-3 sentence descriptions tell you a lot more than you think they do. Like I-don’t-have-time-for-this-sh*&.  Or I-cannot-think-of-anything-to-write. Or I-just-had-to-write-something-to-meet-the-minimum-word-requirement. This is likely to evoke one response. Skip.
  • Warnings: ‘PLEASE DON’T CONTACT ME IF .. ‘ clauses. It’s ok to have preferences. Its not ok to mention it in all uppercase at the start of your profile. Even the kinds that you’d like to be contacted by may be inclined to give you a pass.

Couldn’t find your favorite gripe above? Let us know.

As 2009 rolled around, something unfamiliar, but interesting, started happening. As many of our friends started getting hitched one after the other (like a falling pack of cards!), many others found themselves coming to terms with their resistance thus far to dive into the murky waters of the great Indian arranged marriage system. Obviously, the said friends hadn’t managed to snag and convince a willing bakra/bakri to enter into holy matrimony with them. This also led us to realize that since the time all of us left college, the opportunities to meet single people were fairly limited, outside of our workplaces and friend circle.

As the mid to late 20s dawn, we are left to grapple with the dreaded onslaught (or lack thereof) of rishteys and eligible boys and girls our well-meaning parents bring to us. For the brave and independent ones who want more choice, the matrimonial sites are all that is left. Is that the best there is? The best there could be?

Whatever happened to meeting someone interesting, getting to know them over time, and building a relationship on your terms?

Not that the majority of us urban, progressive-thinking professionals wouldn’t like that. The problem is where on earth (rather in our big, crowded cities) do you meet someone you may fancy and actually like?

The answer, as we believe, lies in creating a fresh, innovative, and safe place to meet people. It is time to look beyond the matrimonial and matchmaking sites, arranged marriages and such.

We started working on ekCoffee soon after this realization. It took us a few months to build something; however we knew we could do better. After thinking deeply about and working hard on it, we are closing in. We would really love it if you signed up for an invite on http://ekcoffee.com.